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Arturo Aguinaga
Marketing, Franchise and Business Development Director @The Coca-Cola Company
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WORK HISTORY
Marketing, Franchise and Business Development Director @The Coca-Cola Company
Ciudad de Mexico, MX
Responsable de liderar la estrategia, negociación e influencia comercial entre Coca-Cola Brands y ARCA Continental (2do embotellador más grande de LATAM), impulsando hacia objetivos de ingresos, participación y ganancias.Gestioné y lideré el desarrollo de Planes de Categoría de Clientes, colaborando con LATAM Marcas líder, Equipo de Ventas y Embotellador Clave. Patrocinar el desarrollo del Plan de Negocio Conjunto. Desarrollé e implementé la estrategia de Innovación Estratégica, Enlace para garantizar el lanzamiento rápido y exitoso de Non-Cal./ ARTDs/ Premium Hydration.
EDUCATION
Universidad Panamericana
Post-Graduate Diploma, International Finance and Commerce
Universidad Panamericana
Bachelor of Business Administration (B.B.A.), International Business
ABOUT ARTURO AGUINAGA
Commercial and Marketing leader with 15+ years of experience in brand management & strategy, consumer insights, P&L and revenue growth management with fortune 500 companies: Coca-Cola, PepsiCo. Cadbury Adams, and others. Proven success in creating strong brands and managing businesses for long-term growth and profitability. Exceptional skills in providing leadership and building collaborative relationships that inspire cross-functional teams, agency partners and direct reports. Passionate about consumer and shopper behavior and innovation.I have an extensive experience in Sales & Marketing in multinational companies, with an excellent track record of accomplishments accelerating growth in Distribution network, Key Accounts Management, E-Commerce, Digital Marketing, Category and Brand building. Formed as Executive Coach with strong leadership capabilities. Proven ability to recruit, inspire and motivate high-performing teams. Quick adaptation to diverse cultures and working environments. Strong financial knowledge in P&L / Core and Strategic Revenue Growth Management Capabilities/ Budgeting & Forecasting / S & OP. Staff Training & Development with exceptional communication skills and influencing abilities. Always motivated by active learning. Agile, flexible, supportive, humanistic, responsive, and encouraging team builder.Global Marketing, Sales and Commercial Development projects management with Franchises. Deep Analytical thinking and data-driven applied to Marketing, Commercial and RGM strategies, Channel and Key Account Management, Distribution models, Customer and Shopper relationships, Digital Marketing, Campaigns, and e-Commerce, channel development.Trade Marketing, RGM, Business Planning, Market Research, Marketing Communications, Analytical Skills, Market Planning, Communication, Teamwork, Sales Management, Marketing Management, Brand Management, Digital Marketing, Merchandising, New Business Development, Market Analysis, Forecasting, Product Development, Competitive Analysis, Customer Relationship Management (CRM), E-Commerce, Fast-Moving, Consumer Goods (FMCG), Customer Insight
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