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Start for FreeJoffre Joff Rae Kopu
Production Designer @Njl Productions
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WORK HISTORY
Production Designer @Njl Productions
NZ
NJL Productions Limited - “Not Just Lights” is our premium event production company specialising in lighting, power reticulation & hybrid event systemsProvide leadership & vision to NJL Productions projects by assisting the Owner & staff with the development of long range & annual plans, & with the evaluation & reporting of progress on plans; develop resources & strategies for improved company practices & creative outcomes.Design & development of new media production concept for touring performance, commercial & arts installations. Make exciting stuff!
EDUCATION
academyEX
Master of Technology - MTech, Immersive Media
SKILLS
ABOUT JOFFRE JOFF RAE KOPU
Joff Rae | Joffre Raymond KopuChief Innovation Officer, iSPARX Innovation Inc.Producer | Artivist | InnovatorPorirua, Aotearoa New ZealandKo Taranaki te maunga. Ko Waitara te awa. Ko Tokomaru te waka. Ko Te Atiawa tōku iwi. Ko Puketapu tōku hapū. Ko Joffre Raymond Kopu tōku ingoa.I am an Indigenous producer, creative technologist, and the Chief Innovation Officer at iSPARX™ Group, where I lead projects at the intersection of Augmented Reality (AR), Artificial Intelligence (AI), and spatial computing. My focus is on creating immersive digital experiences that are culturally grounded and future-facing.With over 30 years’ experience in artistic production, media, and design, I’ve worked across Aotearoa, Turtle Island and Australia, developing award-winning projects in events, television, and digital media. In the 90\'s, I was an early innovator in streaming media and digital storytelling, and I continue to push the boundaries through the AR+IQ™ platform - a research driven project exploring how multi user AR experiences affect audience immersion and the suspension of disbelief.My work is rooted in kaupapa Māori values. I prioritise tino rangatiratanga, ecological sustainability, and Indigenous data sovereignty. These principles guide both my personal practice and the operations of iSPARX™, an immersive media agency I co-founded to serve the arts and culture sector with bold innovation and ethical design.I hold a Master of Technological Futures from academyEX, with a focus on cross-generational engagement in augmented reality and cultural storytelling. I work across Auckland, Sydney, Perth and other locations, developing projects that integrate technology, culture and community, with a clear emphasis on long-term outcomes for future generations. Web: artivist.co.nz | isparx.groupLinkedIn: linkedin.com/in/artivist
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