Artem Fray
Head of Digital Media @inDrive
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WORK HISTORY
Head of Digital Media @inDrive
Berlin, DE
As the Head of Digital Media at inDrive, I lead a savvy team, steering digital campaigns that go beyond just buzz to deliver tangible business impact. From OLV to influencers, I bring fresh perspectives and proven strategies to the ever-evolving world of digital marketing- Guiding a team of digital pros to orchestrate impactful campaigns- Leveraging diverse digital channels – OLV, banners, social networks, influencers, etc- Crafting campaigns that resonate with our audience, sparking demand and brand love- Navigating from brand awareness to low-funnel conversions for measurable results- Constantly evaluating success through direct and indirect impacts on conversions, incrementality and business KPIs- Supporting creativity and experimentation for cutting-edge campaigns.
EDUCATION
Российский Университет Дружбы Народов (РУДН)
Master's degree
ABOUT ARTEM FRAY
Over the past decade, I\'ve built and led high-performance digital marketing teams, driving impactful growth across global markets with measurable results and innovative strategies. Currently, as Head of Digital Media at inDrive, I oversee omnichannel marketing initiatives across 40+ countries, leveraging AI-driven optimization to achieve significant brand expansion and performance outcomes. Key Results- Contributed significantly to inDrive becoming the world\'s second most downloaded ride-hailing app (2022–2023), reaching over 200 million downloads- Played a key role in optimizing multi-million Euro digital budgets, enhancing ROI substantially through AI tools- Supported the expansion of inDrive’s global presence into 10 additional countries within one year, totaling 47 operational markets- Led digital part of successful global rebranding from inDriver to inDrive. Expertise-Full-Funnel Digital Strategy & Performance Marketing - Global Market Expansion & Campaign Localization - AI & Automation for Marketing Efficiency - Strategic Media Buying & Partnership Development - Data-Driven Attribution & Advanced Analytics I excel in dynamic, high-growth environments, turning strategic vision into impactful campaigns. Passionate about innovative approaches and collaborative leadership, I\'m always open to exploring new opportunities and connecting with fellow digital marketing and growth professionals.#DigitalMarketing #GrowthMarketing #PerformanceMarketing #MarketingStrategy
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