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Founder & Consultant @On Point Development
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WORK HISTORY
Founder & Consultant @On Point Development
San Francisco, CA, US
Founder & ConsultantOn Point Development · FreelanceOct 2019 – Present · 5 yrs 8 mosSubheader:Web Development · Brand Strategy · Digital InfrastructureDescription:On Point Development began as my personal consultancy—a launchpad for digital projects that demand creative insight, technical precision, and strategic vision. Over the years, I’ve partnered with founders, small businesses, and early-stage startups to deliver tailored solutions across branding, application development, and systems architecture.I don’t just build websites—I design scalable experiences that solve real business problems. Whether crafting MVPs, refining brand identity, integrating back-end systems, or optimizing digital performance, I operate at the intersection of innovation and execution.Today, On Point Development functions as a specialized consulting arm under Benefe Enterprises, serving high-impact projects that align with our broader mission of purposeful, multidisciplinary entrepreneurship.Core Capabilities:Full Stack Web Development (JavaScript, React, Node.js, Python, Angular, TypeScript, HTML5, CSS)Visual Identity & Branding SystemsApp Integration & CRM WorkflowsREST API Architecture & System AutomationUX Strategy, SEO, and Analytics OptimizationProduct MVP Development & Technical AdvisingSelect Wins:Developed a mobile-first platform that boosted engagement by 20%Rebuilt a client’s digital ecosystem, resulting in a 35% traffic increaseDelivered a full-stack MVP and branding suite that helped secure $1M+ in fundingAutomated CRM workflows, saving clients 10+ hours per weekDiagnosed and resolved a critical production bug, restoring stability and functionality
EDUCATION
Cabrillo College
Associate's degree, General Studies
Mount Madonna Institute
Diet & Lifestyle Councelor, Natural Medicine
LaunchCode
Software Engineering Bootcamp
Hesei International Institute
Licensed in Massage Therapy (Hawaii), Business
Portland Community College
Associates, Computer Science
ABOUT ARMEN J.
I’m a multidisciplinary founder and visionary strategist, creating purpose-driven ventures at the intersection of innovation, wellness, and culture—rooted in a multifaceted journey and a mission to build meaningful impact.Driven by a deep belief in the transformative power of purposeful business, I’ve dedicated my career to building ventures that elevate everyday experiences and leave a lasting impact. As the Founder and CEO of Cloud Comfort Escapes and Benefe Enterprises, I blend innovation, hospitality, and strategic execution to create businesses that inspire, regenerate, and deliver lasting value.Crafting Unique Experiences with Cloud Comfort EscapesCloud Comfort Escapes is more than a vacation rental company—it’s a reimagining of what “home away from home” can be. By integrating smart technology, five-star service, curated local art, and a network of personalized in-home experiences, we elevate the guest journey while fostering meaningful connections to place, culture, and self. With our flagship property in the Oakland Hills, we’ve earned consistent occupancy and rave reviews while pioneering a new standard in short-term stays. Purposeful Ventures with Benefe EnterprisesBenefe Enterprises embodies my commitment to purposeful innovation, agile execution, and long-term value creation across industries. It operates as a versatile business entity—driving initiatives in real estate, consulting, and strategic commerce—while maintaining a clear focus on impactful, results-driven enterprise.A Foundation Built on Diverse ExpertiseMy entrepreneurial path is grounded in a broad and strategic skill set spanning tech, marketing, sales, operations, finance, and creative direction. With a proven track record in launching and scaling ventures, I thrive in environments that require vision, adaptability, and execution. Whether it’s shaping brand narratives, leading high-performing teams, or architecting sustainable growth strategies, I bring a holistic approach to building companies that are profitable, purposeful, and people-centered.My mission remains unwavering: to innovate, inspire, and create experiences that make life feel more meaningful.
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