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Ariën Brak
Commercieel Directeur @Koninklijke Oosterberg
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WORK HISTORY
Commercieel Directeur @Koninklijke Oosterberg
Apeldoorn, NL
Responsible: Overall commercial strategy and policy for 21 branches + 5 business units, turnover (300-400 million) and EBITDA,>120 FTEAccomplishments: Embrace and improve family business model to grow share Customer segmentation focus at branches to drive growth Set commercial strategy to implement the sustainability agenda Develop customer insights Add new business units Employee satisfaction survey results (above average scores) to implement the right business acumen Best performing customer satisfaction score in the market of electrical materials
EDUCATION
University of Groningen
Bachelor's degree, Bedrijfskunde
SKILLS
ABOUT ARIËN BRAK
Result driven C-level manager with a passion for building businesses based on team effort and strategic customer development. Expertise in creating successful teams based on values and a performance culture. Commercial experiences in both corporate- and family own businesses.SIGNIFICANT EXPERIENCE• Developing commercial strategy and policy• Managing Retail (Field) Sales Teams• Managing Out of Home Trade- and National Account teams • Managing major National Accounts for leading brands in FMCG Netherlands • Strategy and business planning• Negotiating terms • Design and accomplish business improving category projects in a competitive environment CORE COMPETENCES• Charismatic and strong leadership• Natural focus to drive and deliver bottom line results• Persuasive seller and communicator • Naturally connecting with customers to achieve win/win situations• Team builder
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