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April Lickovitch
Founder Principal @Lotus Marketing
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WORK HISTORY
Founder Principal @Lotus Marketing
Atlanta, GA, US
Lotus Marketing is an award-winning, full-service marketing agency that supports enterprise hotel companies, hotel management companies, and individual hotels. Unlike typical agencies, we are hoteliers with decades of hotel marketing leadership and firsthand hotel experience. Certified as a Women-Owned Business by WBENC, and awarded Forbes Best Places to Work, Lotus Marketing supports over 40 hotel brands globally. Hotels aren’t just a business vertical we work on – hotels are all we do. Our understanding for the hotel ecosystem is vast, including comprehensive experience in hotel openings, brand conversions, and renovations. We offer an extensive array of support services including strategic marketing support, tactical execution, social media, positioning, digital marketing, creative and media. Devoted to helping people and companies flourish, our team members are people who exude our core values of savvy, hospitality, and gratitude.
EDUCATION
University of St. Thomas
Elementary Education and Teaching
Florida Atlantic University
BA, Communications
SKILLS
ABOUT APRIL LICKOVITCH
As a nearly 30-year hotel marketing veteran, I have lived by the principle that in order to exceed the expectations of my stakeholders, listening, hard work and resourcefulness are key. That philosophy, coupled with out-of-the-box thinking, strategic intuitiveness and a whole lot of fun has cultivated satisfied customers and exceptional results. It’s my commitment of excellence.Over the years, I’ve lead the planning, development and execution of marketing strategies across dozens of hotel brands in the Americas. My experience is vast, as I have not only provided hotels with success in driving top line revenue through traditional and non-traditional tactics, but I also specialize in hotel openings and renovations with a specific focus on complex soft brands and high profile hotels. This experience guided me to start Lotus Marketing. Founded in 2020 during the global pandemic, with a goal to help hotels and people flourish, Lotus Marketing is now the leader in hotel marketing, social media and positioning. We\'ve had the privilege of supporting over 300 hotels across 40+ brands and counting!
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