Apeksha Agrawal

Deputy Manager @InfoCepts

Programmatic Business- Lead Requirement and Business Analyst Leveraged Programmatic Bid logs with 5+ billion records to create comprehensive reports, enhancing ad slot yield by optimizing performance and identifying $ daily opportunities. Collaborated with cross-functional teams including Strategy, Customer Solutions, Advanced Advertising Products, Ad Operations & Supply, serving over 15 users Portfolio Forecast Inventory Management- Lead Data Scientist Developed a Digital Portfolio Forecasting solution to optimize inventory planning and maximize ad slot sales across brands. Enhanced annual planning, reduced overselling, and automated forecasting, saving $150K and 500+ hours.