Alexandra Paul Lytle

About Alexandra Paul Lytle

As Group Account Director at INNOCEAN USA, I bring over 15 years of experience managing partnerships, sponsorships, branded content, and experiential activations, with a primary focus on Hyundai. My role involves overseeing key initiatives, including Hyundai’s partnerships with Mammoth Mountain, Boston Legacy FC, the GLAAD Media Awards and FIFA World Cup, ensuring impactful and seamless integrations. I also manage a team of four direct reports and oversee the development and execution of their platforms including SoFi Stadium, IMSA Motorsports and Hyundai owned platforms.With a strong background in partnerships and experiential marketing, I have cultivated expertise in mentoring a team and bringing brands to life through impactful consumer engagement while meeting client KPI\'s and budgets ranging from $50K-$5MM.

Experience

1. Group Account Director

   INNOCEAN USA

   May 2022 — Present · Huntington Beach, CA, US

   As a Group Account Director on the Experiential team, I play a key role as a lead on the day-to-day management and activation strategy of marquee partnerships for Hyundai Motor America\'s portfolio of sponsorships and experiential initiatives.Responsibilities include-Daily interface with senior level clients in the development, valuation, management and activation of partnerships-Lead and execute partnership deals from contract negotiation to fulfillment across leagues, teams and talent deals-Manage a team of four direct reports and oversees their individually owned programs as well as collaboration across larger initiatives-Strategy development, research, ideation, activation planning, fabrication and vendor management, measurement evaluation and program reporting-Creation and presentation of key program details for internal and external stakeholders-Routinely develop, manage, track and reconcile budgets from $50K-$3M-Oversee and facilitate creative development process of marketing materials, experiential assets and event creative-Work cross functionally with internal/external departments across creative, social, CRM, digital, legal, project management, etc-Manage relationships with partner properties to maximize sponsorship asset implementation-Develop POV\'s for inbound partnership inquiresExperience working on platforms including: FIFA World Cup, Mammoth Mountain, GLAAD Media Awards, IMSA Motorsports Tour, Boston Legacy FC, Electrify Expo, and Hyundai owned events including race track events and National Dealer Meetings

Education

• UCLA

  Bachelor of Arts (B.A.), Political Science

  2007 — 2010