Anurag Nagpal
Director, Solutions Consulting @TraceLink
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WORK HISTORY
Director, Solutions Consulting @TraceLink
Boston, MA, US
In my role at TraceLink, I led the AMER Solution Consulting team across all product lines and the Global SC team for Track & Trace solutions. I developed strategic engagement processes to align solution consulting activities with sales strategies, contributing to significant business growth and innovation.Key Achievements:• Team Leadership: Built and nurtured a high-performing SC team, fostering collaboration with cross-functional departments.• Revenue Growth: Supported over 200% revenue growth in six years.• Go-to-Market Strategy: Defined strategies for compliance, data analytics, and AI/ML-driven products predicting supply chain shortages in Life Sciences and Healthcare.• Solution Selling: Developed and implemented solution selling techniques incorporating value engineering principles.• Sales Process Standardization: Established standardized templates, artifacts, and deliverables for each stage of the sales process.• Leadership Engagement: Represented SC in executive leadership meetings for over 50% of the product portfolio, accounting for more than 90% of the company’s ARR.• Value-Based Selling: Defined and created value-focused demos, solution presentations, ROI calculators, and value analysis templates.
ABOUT ANURAG NAGPAL
An accomplished Solution Consulting / PreSales Leader, technical professional and SME in Life Sciences, Manufacturing, Retail, supply chain processes, serialization and RFID. Extensive experience in building solution consulting / presales teams, bringing solutions to market in new technologies - from solution go-to-market strategy to solution selling. • Have built, mentored and nurtured presales teams. • Define all presales related processes, artifacts and deliverables in line with the sales process, including value engineering processes. • Key contributor in GTM strategy and processes for existing and new solutions. • Worked closely with Value Engineers providing market knowledge, to create ROI & Value assessment templates for new products, enabling multiple wins by being able to justify lower TCO. • Cross functional collaboration with Product Management, Marketing, Business Management, Center-of-Excellence, and Professional Services. • Experienced in presales in small startups to public companies.
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