Anupama Jaiswal

Product & Strategy @RSPL Group

Gurugram, IN

Sole PM for 5+ platforms- Derived consumer behavior insights using ML on orders data, leading to the re-prioritization of payment methods and the implementation of a custom checkout on Paytm’s gateway, reducing order cancellations by 9%- Conducted user research to simplify the user journey by shifting from a seller-focused to a product-focused flow, increasing first-order rate by 1.7x and reducing the time-to-value (TTV) by 70%- Integrated ElasticSearch for consumers’ and sellers’ app interfaces for easier inventory search, increased search-to-order rate by 16% and improved fulfilment efficiency- Developed a dynamic homepage widget framework for real-time content customization, expected to increase campaign efficiency and user engagement- Revamped and automated the order management system, optimizing post-order processes like order status tracking, returns, refunds, cancellations, invoicing, and customer supports- Developed a time-slot based delivery system that enabled orders during stores’ off-hours, increasing orders by 10%- Automated inventory management by introducing maximum SKU caps and an out-of-stock product update system, solving stock discrepancies and boosting order fulfillment accuracy by 14%- Collaborated with the catalog team to develop variant selector & combo features, driving a 12% increase in AOV- Led end-to-end redesign and development of consumer facing website and app (20+ screens) with modern UI/UX

Delhi Public School, Ranchi

High School

Indian Institute of Technology (Indian School of Mines), Dhanbad

Bachelor of Technology