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Antonis Maniatis
Senior Commercial Director, Emerging Markets, Europe & North America @Zespri International
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WORK HISTORY
Senior Commercial Director, Emerging Markets, Europe & North America @Zespri International
Geneva, CH
Managing Director with full P&L, commercial and operational accountability for all Developing Markets. Responsible for the strategy and execution of business, commercial, brand and organizational plan. Member of the European Leadership Team, reporting to the President and co-leading the regional sales organization- Expanded Developing Markets into Zespri\'s fastest-developing global region: turnover 4× in 4 years, topline increasing from a low double-digit €M base to a triple-digit €M portfolio- Established Zespri\'s first strategic UK footprint through exclusive partnerships with Tesco & Sainsbury\'s, driving Brand Power and awareness to historical highs, penetration from 1.5% to 8.5% and positioning the brand among the Top 5 fruits in the country- Transformed Customer NPS (Net Promoter Score) for Emerging Markets to levels significantly above both 4 years ago and the European average- Owned regional Pricing strategy, achieving cumulatively >+20% effective gross pricing over 4 years while still accelerating volume growth. Enhanced Customer Incentives ROI by shifting from volume to value-based and performance-driven mechanics- Designed a scalable business model for Developing Markets (pricing, communication, portfolio, RTM, investment approach) for future reapplication- Rebuilt functional organization and culture, lifting engagement scores versus regional benchmarks and reaching record-high results across the majority of survey attributes.
EDUCATION
University of Stirling
Master's degree, Marketing
University of Piraeus
Bachelor's degree, Industrial management
SKILLS
ABOUT ANTONIS MANIATIS
Commercial & marketing executive with 20 years of experience developing businesses across FMCG and Fresh Produce. I lead multi-market P & Ls, rebuilt declining categories, deliver breakthrough brand growth, design and execute winning route-to-market models across Europe. Recently, I also transformed a previously deprioritised business segment into the fastest‑performing region globally.WHAT I do:• Accelerate growth: 4× turnover in 4 years for Emerging markets, UK market built from the ground up,+15% profitability in a $0.7B business, multiple turnarounds.• Shape strategy: Market expansion, portfolio architecture, brand positioning, Route to market strategy, innovation roadmaps.• Spearhead commercial excellence: Category management, revenue management, customer engagement (Retailers & Distributors), customer NPS uplift to all time high.• Strengthen brands: Innovation design from consumer qualification up to toolkit development, support model, media CBAs, driving brand equity to >+10pts vs competition.• Build high-performing organisations: capability building, organisational design, engagement score turnaround.HOW I do it:• Strategic clarity: stellar analytical thinking to diagnose complex issues and translate insight into focused growth choices.• Operational rigor: connect strategy to execution through focused action planning, clear KPIs and results driven mindset.• Consumer & Customer obsession: deep consumer orientation to unearth true, actionable human insight. Ruthless customer centricity to create win-win partnerships.• People-first mindset: build capability, raise standards, and foster culture where teams perform at their peakCORE SKILLSCommercial Leadership:Business Strategy and Turnaround | P&L Management | Market Expansion | GTM Strategy | Revenue Management | Retail Partnerships | Category Development | Customer Engagement | Distributor Management | Negotiation | Joint Business PlanningBrand & Marketing:Brand Strategy | New Product Development | Brand Building | Integrated Marketing Communication | Portfolio Management | Brand Positioning | Campaign & Toolbox Development | Marketing EffectivenessBusiness & Organisation:Organisational Design | Team Development | People Leadership | Recruiting & Team Formation | Culture Building | Talent Coaching | Employee Training & Development
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