Antonio Pozos-Barroso
Marketing Manager @Farmapiel®
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WORK HISTORY
Marketing Manager @Farmapiel®
Mexico City, MX
Responsibilities: Budgeting, P&L, A&P. 3 Product managers. Led and implemented the launch of Aesthetics new brands (include supplier, regulatory, supply chain).Led the Marketing strategy for 11 prescription brands.Successful New brand launchesBrand re-positioningPrice analysis and elasticitiesSales budgeting“Advertising & Promotion (A&P)” and “Profit & Losses (P&L)” optimizationKey Opinion Leaders contactMedical associations relationshipMedical market research knowledgeNew niches medical targetingCreation of relationships with distributors
EDUCATION
Instituto Tecnológico de Orizaba
Industrial Engineer, Engineering/Industrial Management
Cámara Mexico Alemana de Industria y Comercio
Industriekaufmann (Industrial Manager), Business Administration and Management, General
Instituto Tecnológico Autónomo de México
Executive MBA, Business Administration and Management, General
ABOUT ANTONIO POZOS-BARROSO
Driving Success in Marketing, Sales, and Operations | Expert in Pharmaceutical Industry | Experienced in Prescriptions Brands, Aesthetics, Medical Devices, OTC, and Food Supplements
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