Antonio Herbst

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANTONIO HERBST

Engineer, professional student, and marketer thriving when working with brands, products, and organizations in transition.Over the past decade I have led product and brand marketing in global and regional roles at Bandai Namco Entertainment, Wizards of the Coast, Blizzard Entertainment, and Riot Games, guiding teams through complex changes while building brands that resonate with players and fans worldwide.My work often begins where things are unclear or underperforming. I specialize in diagnosing noisy, ambiguous situations and reframing them into clear problems, sharp positioning, and actionable strategies. From there, I focus on building alignment across teams, leadership, partners, and regions so that expectations are clear and strategy translates into execution and momentum.In practice, this has included rebuilding the strategic direction of the GUNDAM brand across the Americas, restructuring teams and redefining positioning for Western audiences, leading to record revenues and positive fan sentiment; leading global go-to-market strategy and platform expansion for Magic: The Gathering Arena during its most successful period; and overhauling regional publishing operations for Hearthstone and other Blizzard franchises in Latin America to expand investment while better aligning marketing, content, and partnerships across markets and leadership teams.Having studied, lived, and worked extensively across North America, Europe, Latin America, and Japan, I am comfortable operating in environments where cultural context, stakeholder expectations, and approval structures vary widely. Navigating those dynamics and building trust across them is a core strength of how I operate.I am particularly passionate about building global entertainment brands, fan ecosystems, and products that last, and about helping organizations unlock their next phase of growth.