Anthony Micheli

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANTHONY MICHELI

Anthony leads commercial strategy for Smoothie King, the creator and pioneer of the smoothie category, with responsibility for unit-level economics optimization, pricing strategy, franchise transformation, and growth strategy initiatives — all in service of the company’s mission to inspire people to live healthy and active lifestyles.Before joining Smoothie King, Anthony led commercial strategy for Byte by Yum, a high-growth business unit within the Digital & Technology division of Yum! Brands, where he oversaw commercialization, revenue growth management, and pricing strategy for a portfolio of restaurant tech and SaaS products.Previously, he led all aspects of financial planning for the Yum! Digital & Technology organization, and earlier, he held roles of increasing responsibility on the parent-level Corporate Strategy and M&A team at Yum! Brands.Prior to Yum, Anthony was on the Digital Finance team at Starbucks Coffee Company, where he was responsible for analytics and planning for the company\'s U.S. Loyalty programs. He joined Starbucks as a member of the Rotational Development Program, an accelerated finance leadership program.Anthony graduated summa cum laude and Beta Gamma Sigma from the Neeley School of Business at Texas Christian University, where he received a B.B.A. in finance and was a member and president of the Neeley Fellows business honors program.