Anshul Gupta

Principal Product Manager @DeHaat

Gurugram, IN

Started as Product Manager and is now Principal Product ManagerFinancial Serviceso Developed Retail Credit, a fresh product in partnership with multiple lenders – financed ₹170 Cr across 2.5k+ retailerso Launched Farmer Finance, a new embedded financing offering – disbursed ₹6 Cr covering 15k+ farmers in 10 monthso Built novel loan management system supporting consumption of multi-credit line on same order – 40% more disbursalso Created Crop Insurance, a fresh cross-sell product – provided insurance coverage worth ₹ 24Cr across 100k+ farmersOrder Experienceo Revamped search algorithm – 2x uplift in search-to-cart conversion and out-of-stock searches reduced by 70%o Implemented alternate products in discovery – 20% order conversion and increased private-label sales by 8%o Designed digital discounting system & enhanced order experience – contributed 12% of GMV & benefited 4k+ retailersWorking Capital Optimisationo Ideated and grew prepaid GMV from 0% to 17% of overall GMV thus saving working capital of 96 Cro Designed and rolled-out seamless order payment experience – achieved 26% prepaid GMV with zero discountso Built system intelligence in procurement flow for optimising gross-margin, sale velocity, and inventory – 47% of GMVo Created delivery slots and minimum order quantity flow to optimise supply chain costField Team Efficiencyo Developed Route Management System for field team – savings of ~4 Cr per year in TA and reactivation of retailerso Implemented real-time visibility of Variable Pay for field team and actionable to increase it

Indian Institute of Technology Gandhinagar

Bachelor of Technology (B.Tech.), Mechanical Engineering

St. Georges College, Agra, India

Matriculation, Physical Sciences

Ess Ess Convent School, Agra, India

Intermediate, Physics, Chemistry, Mathematics

Indian Institute of Technology, Gandhinagar

Bachelor of Technology - BTech, Mechanical Engineering

Indian School of Business

Post Graduate Programme in Management, Marketing and Finance