Anshul Gupta
Product Management at DeHaat | ISB | Flipkart | IIT Gandhinagar
- Role
- Principal Product Manager at DeHaat
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
Principal Product Manager
Aug 2020 — Present · Gurugram, IN
Started as Product Manager and is now Principal Product ManagerFinancial Serviceso Developed Retail Credit, a fresh product in partnership with multiple lenders – financed ₹170 Cr across 2.5k+ retailerso Launched Farmer Finance, a new embedded financing offering – disbursed ₹6 Cr covering 15k+ farmers in 10 monthso Built novel loan management system supporting consumption of multi-credit line on same order – 40% more disbursalso Created Crop Insurance, a fresh cross-sell product – provided insurance coverage worth ₹ 24Cr across 100k+ farmersOrder Experienceo Revamped search algorithm – 2x uplift in search-to-cart conversion and out-of-stock searches reduced by 70%o Implemented alternate products in discovery – 20% order conversion and increased private-label sales by 8%o Designed digital discounting system & enhanced order experience – contributed 12% of GMV & benefited 4k+ retailersWorking Capital Optimisationo Ideated and grew prepaid GMV from 0% to 17% of overall GMV thus saving working capital of 96 Cro Designed and rolled-out seamless order payment experience – achieved 26% prepaid GMV with zero discountso Built system intelligence in procurement flow for optimising gross-margin, sale velocity, and inventory – 47% of GMVo Created delivery slots and minimum order quantity flow to optimise supply chain costField Team Efficiencyo Developed Route Management System for field team – savings of ~4 Cr per year in TA and reactivation of retailerso Implemented real-time visibility of Variable Pay for field team and actionable to increase it
Education
Indian Institute of Technology Gandhinagar
Bachelor of Technology (B.Tech.), Mechanical Engineering
2011 — 2015
St. Georges College, Agra, India
Matriculation, Physical Sciences
1995 — 2008
Ess Ess Convent School, Agra, India
Intermediate, Physics, Chemistry, Mathematics
2008 — 2010
Indian Institute of Technology, Gandhinagar
Bachelor of Technology - BTech, Mechanical Engineering
Indian School of Business
Post Graduate Programme in Management, Marketing and Finance
2019 — 2020
Skills
- English
- Public Speaking
- Political History
- Analytics
- Engineering
- Negotiation
- C
- Microsoft Word
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Sql
- Event Management
- Team Building
- C++
- Windows
- Leadership
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