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Annemieke Rijke

Lid Ledenraad Vereniging Achmea @Vereniging Achmea

Amsterdam, NL
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Lid Ledenraad Vereniging Achmea @Vereniging Achmea

EDUCATION

1987 — 1992

Erasmus University Rotterdam

Master's degree

2017 — 2017

Nyenrode Business University

Big Data Collegereeks

2024 — 2024

The Tavistock and Portman NHS Foundation Trust

Group relations conference

2023 — 2024

INSEAD

Executive coaching

2021 — 2021

MyHBMcenter

Coaching

2016 — 2017

DeNieuweCommissaris

Tafel Next - opleiding voor startende toezichthouders

SKILLS

RetailMarketing ManagementMarketing StrategyBusiness StrategyChange ManagementFmcgManagementNew Business DevelopmentMarketingBusiness DevelopmentOnline MarketingE-Commerce ConsultingDigital MarketingYoutubeDigital StrategyStrategyOnline AdvertisingE-CommerceSEOMarketing CommunicationsInternational SalesB2bProduct MarketingMulti-Channel RetailInnovation ManagementJob CoachingStart-Up ConsultingStartup DevelopmentStart-Up EnvironmentCustomer Insight

ABOUT ANNEMIEKE RIJKE

Dynamic advisor, trainer, keynote speaker, and executive coach & mentor with 30+ years of leadership in behavior-focused transformation. Combines academic rigor (INSEAD, Wharton, Erasmus) with real-world experience in retail, FMCG, consumer goods, and B2B services (accountancy, consultancy, administration). A specialist in helping leaders and teams navigate change with strategic clarity and psychological safety. Founder of the Retail Playbook and adviseur, trainer, keynote speaker en executive coach & mentor met meer dan 30 jaar leiderschapservaring in transformaties. Combineert academische diepgang (INSEAD, Wharton, Erasmus) met praktijkervaring in retail, FMCG, consumer goods en B2B-diensten (accountancy, consultancy, administratie). Een specialist in het begeleiden van leiders en teams bij verandering, met strategische helderheid en psychologische veiligheid. Founder van het Retail Playbook en

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