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Anne Ballagny
Account Manager @KPMG Australia
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WORK HISTORY
Account Manager @KPMG Australia
Sydney, AU
EDUCATION
Paris XI University
Master of Economic Sciences
Bordeaux University
Postgraduate Diploma in Human Resource Management
UNSW
Master, Marketing
SKILLS
ABOUT ANNE BALLAGNY
I am an enthusiastic market researcher with 20 years’ experience in agencies. I am curious and passionate about exploring the intricacies of human behaviours and attitudes. I support organisations in integrating the voice of the customer into their decision-making processes, ultimately fostering a customer-centric approach. I thrive on guiding and supporting research teams, ensuring a team-focused atmosphere to achieve performance objectives.My proficiency covers all aspects of market research studies from panel, tender and proposal development, to questionnaire design, data analysis, insights generation, as well as reporting and presenting to clients.I have conducted numerous projects for many government bodies at the local, State and Federal level across a large range of public policy areas including tax, environment, utilities, education, health, age care, communication.I have also worked across a broad range of FMCG segments such as baby nutrition, laundry detergents, food, dental products, as well as industries such as automotive, energy utilities, tourism and leisure, retail, media, finance and private health insurance.My key areas of expertise include…- CX and journey mapping- Voice of customer/stakeholder/employee research and insights - Brand health research, Usage & Awareness, growth opportunity studies - Pricing studies, segmentations- Shopper research - Concept testing - Communication research, communication tracking and advertising testing - Social and governmental research, community consultation
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