Anna Webster

WORK HISTORY

EDUCATION

ABOUT ANNA WEBSTER

I’m a commercially-driven Marketing leader and critical thinker with a strong record of achievement driving brand growth and delivering strong ROI in FMCG, Retail & QSR sectors.I am passionate about creating market distinctiveness and memorable CX (or more specifically BX) that builds enduring customer connection, and ultimately, customer lifetime value. For this, my approach is simple yet effective: a relentless focus on the customer utilising data and insights; bravery to challenge the status quo; clarity of direction and purpose; and powerful system-wide collaboration.I have a strong record of achievement in Marketing Strategy, Brand Development & Architecture, Creative, Product Innovation/NPD, Loylaty, CRM, App innovation and gamification, CX/BX, Partnerships, Customer Insight and Media. LEADERSHIP APPROACHAs a leader, authenticity and empowerment are important to me. Through this, and my passionate and empathetic approach, I have a reputation of building high-trust, high-performing teams and attracting top talent. Some of the most rewarding moments in my career has been supporting team members on their leadership journeys. SIGNATURE SKILLSCritical Thinking Brand Transformation I Strategic Agility Making the complex, simple Followership Insight & Data utilistion Commercal Acumen I Customer Segmentation Strategy Change Management Fostering a culture of innovation & creativity Coach & Mentor