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Anna Lipinska

Digital Investment Manager @dentsu

Warsaw, PL
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2022 — Present

Digital Investment Manager @dentsu

EDUCATION

1993 — 1998

Uniwersytet Warszawski

mgr, Wydział Nauk Ekonomicznych

SKILLS

Marketing CommunicationsPpcDigital MarketingE-CommerceMarketing StrategyDigital MediaSEOOnline MarketingLead GenerationDigital StrategyMobile MarketingMedia StrategyBusiness StrategySemGoogle AdwordsWeb AnalyticsIntegrated MarketingNew MediaGoogle AnalyticsMedia PlanningOnline Lead GenerationSocial Media MarketingMedia BuyingAffiliate MarketingOnline Advertising

ABOUT ANNA LIPINSKA

Experienced marketing manager, concentrated on digital. Co-creation of the online strategy for a various range of branches.Strong specialization in online customer acquisition, generating online sales and traffic in traditional stores for- retail (Tesco, ALDI, Salony Agata, PGE Marketplace, Sharp AGD, Vestel, Abra Meble, W.Kruk, Atrium, Porta, Opus)- fashion and beauty (Bioderma, Just Paul, Vision Express)Focused on delivering KPIs such as increasing conversion and average order value by database expansion, customers segmentation based on needs analysis, dedicated communication to particular segments and delivering them valuable content.Strongly oriented on the profitability of the business and quality of delivered services.

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