Anna-Lena Späth
Customer Experience Managerin @Radeberger Gruppe KG
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WORK HISTORY
Customer Experience Managerin @Radeberger Gruppe KG
Frankfurt, DE
Digital Strategy Development-Entwicklung und Umsetzung von Digitalstrategien zur Steigerung der digitalen Sichtbarkeit der Marken und zum Aufbau von Digital Relationshsips zwischen Verwendern und MarkenData-Driven Decision Making- Messung und Analyse des Erfolgs von Digitalstrategien durch KPIs und Performance-Tracking anhand von Analytic Tools- Datenbasierte Ableitung von Entscheidungen und Treffen von Optimierungsmaßnahmen im Bereich der digitalen Performance (extern gegenüber Usern zur Verbesserung der UX & Nutzerfreundlichkeit und intern zur Optimierunt von Conversion Rates)- Identifizieren & Nutzen neuer Marketing Technologien (inkl. KI) & Plattformen zur Verbesserung der Effizienz und Effektivität von MarketingmaßnahmenTouchpoint Mamagement- Touchpoint-Management entlang der Customer Journey für konsistente, omnichannel Kundenerlebnisse1st Party Data & Customer Relationship Management- Aufbau von 1st Party Daten- Entwicklung personalisierter, automatisierter Kampagnen zur Stärkung digitaler Kundenbeziehungen
EDUCATION
International School of Management, Germany
Bachelor of Arts - BA, Marketing & Communications Management
Hochschule Fresenius
Master of Arts - MA, Sustainable Marketing & Leadership
Oxford Brookes University
Bachelor of Arts - BA, Marketing
ABOUT ANNA-LENA SPÄTH
Listen, learn and drive ideas and practices forward - This is my credo when it comes to sustainability transformation. My hope for the future is that nature becomes an equal stakeholder in all industries and policy decisions Sustainability: To drive my credo forward, I use my role as sustainability ambassador at Radeberger Group to drive sustainability within out marketing department. Before becoming part of RG, I built up the marketing strategy for the network „Sustainability Circle“ at Zühlke. With these activities and roles, I raise awareness & spread knowledge about green impact topics and follow my ambition. Digital Native in a digital world, creating a datadriven impact in the field of marketing - that‘s my second ambition.Driven by looking at data and performance KPIs, I engage in raising the digital maturity of love brands in the beer industry. Paired with the will to challenge and integrate AI solutions, I want to support letting traditional brands step into the future. My marketing toolbox: I use my knowledge and experiences in the field of customer experience, touchpoint mapping, performance marketing & data driven analytics to align different touchpoint activities along the user journey. With this, I help enhancing digital marketing activities for brands and raise their digital maturity. You are interested in creating a more sustainable world and or love using your marketing knowledge to do so- feel free to connect with me!
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