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Anna Andy
Marketing Manager @Smith&smith
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WORK HISTORY
Marketing Manager @Smith&smith
Responsible for leading the execution of Smith & Smith®’s marketing strategy across traditional and digital channels, managing brand consistency, campaigns, customer experience, budget, sponsorships, and customer communications. Partnering with cross-functional teams to deliver a cohesive TTL marketing approach that drives customer engagement and supports commercial growth.
EDUCATION
Auckland University of Technology
Master of Business, Marketing
Auckland University of Technology
Bachelor of Business and Law, Marketing and Advertising
ABOUT ANNA ANDY
Strategic and results-driven marketing leader with a Master of Business (Marketing major). Experienced across B2B and B2C, with a proven ability to design and deliver integrated campaigns, shape brand strategy, and align marketing with business growth objectives.I have a track record of building brand authority, optimising ROI, and using data-driven insights to drive measurable impact. Passionate about blending creativity with analytics, I thrive on delivering marketing solutions that influence customer behaviour and strengthen market position.Currently, I’m leading brand and marketing strategy at Smith & Smith® driving omnichannel campaigns, enhancing customer experience, and supporting commercial growth through strategic partnerships and storytelling.
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