Ankita Chaturvedi

About Ankita Chaturvedi

once a clueless engineer. now a product marketing & gtm leader obsessed with one question: “what actually creates value — and how do we operationalise it?”for 7+ years, i’ve helped companies turn complex products into clear, sellable narratives — and then built the go-to-market systems to make those narratives convert.my core identity is product marketing:→ icp definition rooted in buyer reality→ positioning & messaging that sales teams actually use→ enablement that shortens cycles, not just fills pipelineswhere i go deeper than most pmms is execution.i design and run modern gtm engines using tools like clay, intent signals, enrichment workflows, linkedin content, and outbound orchestration — ensuring marketing doesn’t stop at “form fills” but moves all the way to meetings and revenue.what that’s translated to in practice:→ 1.5x qoq pipeline growth and 5x in-quarter pipeline creation→ 30%+ organic traffic uplift post enterprise repositioning→ higher outbound efficiency through sharper icps, signal-led targeting, and sales-ready contexti work best in ambiguous, zero-to-one or scale-up environments — aligning product, sales, and gtm around what truly moves revenue.marketing should create leverage.systems should compound.and pmm should sit at the centre of it all.i hold a diploma in kathak from prayag sangeet samiti and spend my weekends doing riyaaz. also, an aesthete whose favorite job is making things look pretty:)

Experience

1. Angel Investor, Expert and Creator

   Clay

   Sep 2024 — Present

   Automating your manual, boring, and error-prone tasks and making them fun, efficient, and accurate.Clay is an incredible tool, and honestly, one of the best GTM products I\'ve ever seen. It\'s incredibly powerful. But also incredibly complex. Like Figma for design, or Webflow for I’ve been a paid Clay user since June 2024 and developed a deep hands-on mastery of the tool while solving real performance gaps in my GTM teams. When existing processes and support systems fell short, I used Clay to design workflows that actually delivered results.With Clay at the core, I’ve built and scaled outbound and enrichment systems powering account research, persona mapping, intent-led targeting, and campaign personalization across regions. These workflows enabled AI-native ABM plays, competitor and signal tracking, inbound enrichment, and sales enablement - many of which would have been impossible to execute manually or at scale.Beyond execution, I’ve partnered closely with sales, GTM, and growth teams to operationalize Clay within Clay team as well client workflows - helping teams evolve from static lists to dynamic, signal-driven account engagement.If there’s a GTM challenge you’re trying to solve or an experiment you want to run with Clay, I’m always happy to connect, exchange notes, and help where I can.Referral link for Clay credits: https://clay.com?via=a3322f

Education

• Delhi Public School, NTPC Vidyut Nagar

  Class 12

• The Wharton School

  Marketing Research and Strategy Management

• SRM IST Chennai

  Bachelor of Technology (BTech)

• Bennett University

  Master of Business Administration (M.B.A.)