Anicka D.
Senior Manager, Visual Merchandising Strategy North America @MAC Cosmetics
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WORK HISTORY
Senior Manager, Visual Merchandising Strategy North America @MAC Cosmetics
US
Led visual merchandising strategy across North American retail locations, translating global brand direction into local execution across freestanding, department, and specialty doors. • Directed 80+ product campaigns annually from concept through retail execution • Engineered a modular fixture redesign program that improved install speed by 25% and drove a 14% seasonal sales lift • Piloted immersive digital displays to boost in-store engagement by 19% • Championed VM sustainability practices—cutting waste by 22% through fixture reuse strategies
ABOUT ANICKA D.
I am a retail executive with a track record of delivering growth and shaping how brands connect with consumers across direct to consumer, retail partner, and omnichannel environments. I have led strategies for more than stores and guided over 200 launches and remodels, building programs that strengthened brand presence and produced measurable sales impact.I focus on results, not just aesthetics. My work translates creative vision into execution that increases traffic, improves conversion, and deepens customer loyalty. Across MAC Cosmetics, GAP, Old Navy, and Hurley, I have developed strategies that elevated consumer experience, drove revenue, and sustained performance at scale.I lead with both creativity and operational discipline. I understand the realities of evolving consumer behavior, the shifts in partner retail models, and the need to continuously innovate. My approach develops high performing teams, empowers execution, and ensures retail environments function as growth engines, not just showrooms.I am seeking executive leadership opportunities where I can drive brand storytelling, elevate omnichannel engagement, and deliver strategies that shape the future of retail while building lasting value.Core strengths• Visual merchandising strategy that impacts sales• Retail partner and direct to consumer growth• Omnichannel customer journey design• Large scale store launches and remodels• Data driven insights applied to retail execution• Coaching, leadership development, and culture building
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