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Start for FreeAngelina Zhang
Wxg Summer Marketing Intern @Tencent
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WORK HISTORY
Wxg Summer Marketing Intern @Tencent
Guangzhou, CN
Contributed to market operations for WeChat’s music community, enhancing content strategies, creator outreach, and feature iterations to boost engagement and content quality.• Developed fan engagement guidelines, collaborating with 70+ creators and fan groups, embedding 3k+ high-quality content and attracting 4k+ new users. Collaborating with hotspot like Daolang’s online concert and Call Me By Fire 4 to boost community recognition and user acquisition/retention.• Reviewed 4k+ posts, set content tagging rules, and promoted 200+ quality posts. Analyzed diverse fan groups and produced an operation strategy report or support product feature optimization.
EDUCATION
USC Annenberg School for Communication and Journalism
Master of Science in Digital Social Media , Digital Communication and Media/Multimedia
Shanghai Jiao Tong University
Exchange, Stochastic Processes
UNSW
Foundation, Science
University of Sydney
Bachelor of Science - BS, Major in Financial Mathematics and Statistic; Minor in Music
University of Melbourne
Bachelor of Commerce - BCom, Major in Actuarial Studies
ABOUT ANGELINA ZHANG
Currently pursuing a Master\'s in Digital Social Media at USC, I bring extensive experience across mainstream record labels, independent music, live event planning, and internet music platforms. Specializing in facilitating international tours for Chinese artists and bands, I have managed performances across Australia, the United States, and beyond. My diverse background in the music industry—ranging from product management to marketing—equips me with a deep understanding of both the business and creative sides of music. I leverage my expertise in digital marketing, including SEO, content strategy, influencer marketing, and social media, to drive brand growth and elevate artists on the global stage. With a robust network and hands-on experience in music festivals and reality shows, I am passionate about crafting impactful strategies that connect artists with international audiences.
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