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Angelina Perrin
Marketing Director Pvm Brazil @Perfetti Van Melle
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WORK HISTORY
Marketing Director Pvm Brazil @Perfetti Van Melle
BR
Driving Branded business accelerated growth through Innovation and Portfolio management combined with brand power development. Leading a team of 14 marketers.
EDUCATION
EDHEC Business school
Master's degree
SKILLS
ABOUT ANGELINA PERRIN
With over two decades in the FMCG sector, my journey has spanned across both mature and emerging markets, wielding a strategic command in Sales & Marketing and Brand Building. At Perfetti Van Melle, the focus is on fostering accelerated growth and profitability through innovative marketing strategies and brand equity development. The success of our six-brand portfolio in Nigeria is a testament to the consumer-centric value propositions and cost management that meet diverse market expectations.Collaboration and adaptability have been the cornerstones of my marketing approach, ensuring the relevance of global brands within local cultures. Our 360 campaigns are a blend of Above The Line (ATL) and Below The Line (BTL) techniques, tailored to elevate consumer engagement and drive sustained market growth. In this complex and fast-paced environment, my resilience and analytical skills shine, perpetually steering the team towards excellence and innovation.
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