Angelina Johnson

Ecommerce Coordinator @Michael Kors

New York, NY, US

Increased product discoverability and conversion rates by leveraging AI-powered tools and SEO strategies to enhance on-site search performance.• Improved the online shopping experience for Michael Kors\' top two revenue-generating departments to drive conversion, demand and customer satisfaction by optimizing site navigation, search functionality, and category merchandising.(RTW, FTW, Handbags, SLGs)• Identified and delivered actionable insights and new revenue opportunities by writing and reviewing weekly business reports to boost demand growth by analyzing weekly sales and marketing performance using third-party analytics platforms. • Ensured accurate and timely product launches by coordinating with global cross-functional teams (Marketing, Buying, Creative, Photography, Editorial, Sales, Leadership and more) to gather seasonal product details.• Maintained flawless product go-live sale and refresh execution by managing the full digital product lifecycle and ensuring products launched on time and in full by coordinating attribute and copy upload, imagery upload, product and inventory tracking and more. • Minimized site errors and enhanced user experience by proactively troubleshooting missing products, incorrect copy, incomplete imagery, and translation issues for the North America regions. • Optimized product visibility and sales performance by maintaining strong visual merchandising, monitoring inventory for key placements, and recommending timely product substitutions.• Ensured high-quality user experience during site refreshes and special projects by completing thorough QA and flagging inconsistencies before launch.• Drove product sales and aligned with seasonal goals by creating curated trend and ad-hoc product shops based on merchandising strategies.• Enhanced the customer journey and supported business strategy by collaborating with Buying and Planning teams to align on-site merchandising with seasonal priorities.

Pace University - Lubin School of Business

Bachelor of Business Administration - BBA, Arts, Entertainment, and Media Business Management