Angela Gordon

Experience

1. Brand Social Channel Manager - Youtube Lead

   Prime Video & Amazon MGM Studios

   Oct 2022 — Present · Los Angeles, CA, US

   Has grown YouTube channel from 1.65M subscribers in 2022 to 6M subscribers in Q2 2025- Streamlined content operations by developing SOPs and production frameworks, enabling consistent publishing and on-time campaign launches- Applied best practices across SEO, thumbnails, copywriting, and format which fueled 151% YoY engagement growth- Expanded genre reach by scaling editorial and short-form content beyond core action/sci-fi into YA, anime, K-drama, and comedy; YouTube Shorts contributed 50% of 2023 subscriber gains- Launched a consistent long-form video strategy on YouTube, securing internal buy-in by building SOPs, limiting spoilers, and proving impact on discovery and retention with key titles- Led a team of 11 creatives in shaping trend-driven, brand-forward editorial campaigns that strengthened brand perception and boosted content discovery- Partnered cross-functionally with internal teams and filmmakers to produce social-first content aligned with both creative and business objectives- Managed $5M+ in budgets across paid media, influencer programs, and creative agencies to support campaign and channel growth- Leveraged SAAS and MAM/DAM tools like YouTube Analytics, Dash Hudson (Dash Social), Sprinklr, Sprout Social and ListenFirst to monitor and manage social content across multiple social platforms.