Andy Calver
SVP, Analytics @Cannella Media Dtc
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WORK HISTORY
SVP, Analytics @Cannella Media Dtc
Responsible for the reporting, data science and data engineering teams.• Developed the transformation plan for the department for the year and presented as part of the leadership summit.• Implemented Monday.com to manage projects and workload for the team improving response times and quality of output.• Began the transition of the data warehouse from MS SQL to Snowflake for improved performance and reliability of client reporting.• Created modern, client-facing Tableau dashboards to enhance the client experience and drive the discussions in strategic directions.• Improved the capability of the linear TV attribution model to include effects on halo websites capturing more of the “Total TV Impact.”• Participated in client pitches to promote analytics capabilities and drive business opportunities.
EDUCATION
Rensselaer Polytechnic Institute
MS, Mechanical Engineering
Rensselaer Polytechnic Institute
BS, Mechanical Engineering
UCLA Anderson School of Management
Master of Business Administration (MBA)
SKILLS
ABOUT ANDY CALVER
Andy Calver is a Business Intelligence and Data Analytics professional experienced in data warehousing, reporting software and data science. During his roles at GameFly and Marlin Truett, he has implemented sweeping changes to Business Intelligence architectures that not only reduce time to insight but vastly improve an organizations ability to analyze, store and share large quantities of data.As an analytics expert in the DTC / Paid Media industry he has implemented a variety of data science models including linear and digital attribution, Multitouch Attribution, Customer Lifetime value and retail sales modeling.Andy completed his MBA at UCLA Anderson School of Management with a focus in strategy and finance. He also holds a MS and BS degree in Mechanical Engineering from Rensselaer Polytechnic Institute.Specialties: Data Warehouse Deployment & Admin (Snowflake, Redshift, Azure, Hadoop, SQL) Data Extract, Transform & Load (SSIS, Hitachi/ Pentaho, Stitch, Fivetran) Data Visualization & Reporting (Tableau, Power BI, Excel) Data Science using Python and Spark (Lifetime Value, Attribution, Prediction) ERP Deployment, Migration and Rescue (NAV, Netsuite) eCommerce Deployment, Optimization, and Integration (Magento, Shopify, Buyist) Workflow / Project Management / Agile (Monday.com, Wrike, DevOPs) Google Web Analytics
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