Andrew Cohorsky
Marketing Operations Analyst @American Express
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WORK HISTORY
Marketing Operations Analyst @American Express
NY, US
EDUCATION
Hanover Park High School
High School Diploma, Business Administration and Management, General
Elon University
Bachelor of Applied Science - BS, Media Analytics
Elon University - Martha and Spencer Love School of Business
Bachelor of Arts - BA, Marketing
Sant'Anna Institute
Italian Studies
ABOUT ANDREW COHORSKY
At VaynerMedia, our team partnered with H&R Block to revamp tax services branding for the 2025 Tax Season, specifically targeting a younger demographic. With a focus on social media marketing, we coordinated messaging across H&R Block\'s product line, including innovative campaigns for Emerald Advance Cash Loan®, Second Look®, and Max Refund®. Our collaboration resulted in dynamic strategy adjustments to the internal and federal calendars, ensuring compliance with SEC requirements. The comprehensive \'ways of working\' decks I contributed to, facilitated effective cross-departmental synchronization and streamlined the onboarding process for new team members. All of this was underpinned by an education that blended Marketing and Media Analytics, providing the groundwork for impactful content creation and data-driven decision-making.
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