Andrei Sherwin

Global Creative Director, Sun Life @Sun Life

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2019 — Present

Global Creative Director, Sun Life @Sun Life

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CA

Lead global creative strategy, ensuring brand consistency across marketing communications.Established and oversee the Global Creative Council, uniting 80+ creatives, designers, and UX/UI professionals across Asia, the U.S, and Canada.Developed an internal global creative review process, improving brand governance and efficiency.Managed agency partnerships for high-impact campaigns, ensuring brand compliance and creative excellence.Key Achievements:• Core team leading the global rebranding of Sun Life, developing a comprehensive new visual and verbal identity, along with detailed brand guidelines• Increased brand alignment across global markets, enhancing customer engagement• Streamlined creative processes

EDUCATION

1996 — 1998

George Brown Polytechnic

Graphic Design, Advertising Design

N/A

George Brown Polytechnic

Advertising Graphic Design

N/A

George Brown Polytechnic

Graphic Designer

N/A

George Brown Polytechnic

Commercial Art, GCERT

SKILLS

IllustrationArt DirectionUser Interface DesignDigital StrategyOnline MarketingImage ManipulationInteraction DesignCreative DirectionPhotographyBrand DevelopmentBrand ArchitectureExperience DesignEmail MarketingInteractive MarketingGraphic DesignTypographyBranding & IdentityPackagingUser ExperienceContent StrategyMarketing StrategyIntegrated MarketingDirect MarketingOnline AdvertisingDigital MediaMobile MarketingDigital MarketingRelationship MarketingBrochuresAdvertisingPostersOutdoor AdvertisingArtWeb Project ManagementCorporate IdentityIndesignLayoutCorporate BrandingDirect MailLogo Design

ABOUT ANDREI SHERWIN

Award-winning Creative Director with 20+ years of experience bridging the gap between…

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Andrei Sherwin — Global Creative Director, Sun Life at Sun Life in Toronto, ON, CA | Unifers