Anthony Lord

Product Marketing Consultant @Sun Life

Sun Life is a leading provider of Employee Benefits in the U.S. As a Product Marketing Consultant my role is to: • Work closely with product and distribution marketing leads and/or subject matter experts to update marketing content across the suite of offerings and delivery channels. • Maintenance of and tracking against Sun Life\'s marketing calendar. • Helping to develop, track, analyze success metrics for best practices. • Play a prominent role in the development and e-delivery of Client newsletters. • Support Group Life, Absence and Disability employee-facing enrollment content requests as needed, including fulfilling custom enrollment requests. • Deliver on assigned digital marketing tools, including those that support Sun Life\'s Client experience education. • Handle a variety of marketing tasks as assigned including social media content development, webinar invitations, surveys and more.