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Andrea Cuevas
Marketing Manager @Pase
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WORK HISTORY
Marketing Manager @Pase
Ciudad de Mexico, MX
Lead brand, growth, and strategic marketing initiatives for one of Mexico’s leading mobility and electronic toll payment companies.• Define and execute integrated 360° marketing strategies aligned with business objectives, driving user acquisition, transaction growth, and brand positioning.• Translate business goals into measurable marketing initiatives across digital, offline, partnerships, and corporate channels.• Lead cross-functional collaboration with Sales, Product, IT, Finance, and external partners to ensure marketing impact across the customer lifecycle.• Oversee performance marketing, CRM automation, and customer journey optimization to improve retention, engagement, and lifetime value.• Direct creative, media, PR, and digital agencies, managing budgets and ensuring efficiency and ROI.• Spearhead brand evolution and new service launches, contributing to the expansion of PASE as an integrated mobility solution beyond toll payments.
EDUCATION
Universidad Latinoamericana, S.C.
Comunicación y Relaciones Públicas
Universidad Panamericana
Master's degree, Mercadotecnia Estratégica
ABOUT ANDREA CUEVAS
Strategic marketing leader driving brand growth and business expansion within Mexico’s leading mobility and electronic toll payment ecosystem.Lead integrated 360° strategies for a national market leader, positioning marketing as a core business driver across acquisition, transactions, retention, and brand evolution.My work bridges long term brand construction with performance, partnerships, and digital transformation aligning cross-functional teams to deliver measurable business impact at scale.Currently pursuing a Master’s in Strategic Marketing, strengthening my ability to operate with director level strategic vision.
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