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Andrea Barreto
First Gen Consumer & Shop Insights Marketing @PepsiCo
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WORK HISTORY
First Gen Consumer & Shop Insights Marketing @PepsiCo
Ciudad de Mexico, MX
Brand Pulse, brand strategy development• Market research coordination, agency brief development• Key messaging definition• Ethnographic research studies• Empathy interviews (in-depth interviews)• Brief presentation with agencies, analysis presentation with Brand team• Scorecard development and tracking• Venue and supplier scouting• Communication plan for FIFA 2026• Flight, transportation, and accommodation coordination
EDUCATION
EF Language Abroad
Exchange, Languages
Universidad La Salle, A.C.
High School Diploma, Ciencias Económico - Administrativas
ABOUT ANDREA BARRETO
First Gen Consumer & Shop Insights | Marketing at PepsiCo | Marketing student at La Salle University, Mexico
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