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Anchal Khandelwal
Senior Analyst, Consulting Services @TransUnion
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WORK HISTORY
Senior Analyst, Consulting Services @TransUnion
San Francisco, CA, US
Led analytics workstreams of multi-touch attribution model for Clients in automotive, telecommunication & entertainment industries, utilizing SQL & Google Cloud platform to analyze large datasets & improve marketing performance measurement across digital channels.• Developed data visualization dashboard in Power BI & automated delivery to provide actionable insights on performance metrics across all Digital channels, Integrations & conversion sources reducing manual reporting pulls from UI every week saving average of 5 hours weekly.• Updating project scope, timeline milestone to track progress of the project through leading weekly check-in team meetings to resolve blockers & facilitate escalation when required, guiding next steps on the timeline & weekly reviewing project progress with stakeholders.• Quarterly presenting recommendations to improve business strategies w.r.t cross channel media, audience segmentation, campaign performance across all DSP to effectively engage with target market by measuring incremental attribution across all touchpoints leading to a conversion.
EDUCATION
University of Leeds
Master's degree, Business Administration and Management, General
University of San Francisco
Master of Science - MS, Marketing
University of Rajasthan
Bachelor's degree, Business Administration and Management, General
ABOUT ANCHAL KHANDELWAL
Currently working as a Senior Marketing Data Analyst in Consulting Services at TransUnion…
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