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Anaid Jocelyn Gonzalez Villarreal
Marketing and Communications Manager @Latino Seguros Oficial
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WORK HISTORY
Marketing and Communications Manager @Latino Seguros Oficial
Ciudad de Mexico, MX
Achievements: Established and led the Marketing and Communications department, revitalizing the brand image of a company with over 100 years of history. Partnered with HR to strengthen internal identity and ensure consistent messaging across the organization. Implemented innovative technologies and tools to enhance both internal and external communication and marketing strategies.• Led end-to-end planning and execution of national and international events (virtual and in-person) for the commercial network, ranging from 10 to 500 attendees.• Built and managed a high-performing team of 4 people, ensuring alignment with departmental objectives.• Oversaw a $20M budget, applying financial guidelines, cost control, and resource optimization. • Monitored and analyzed performance metrics to evaluate strategy effectiveness, and implement continuous improvements based on data-driven insights.• Collaborated cross-functionally with PMO, HR, IT, and Operations to support strategic planning and drive continuous improvement initiatives.
EDUCATION
Universidad Nacional Autónoma de México
ENP 5 "José Vasconcelos", Preparatoria
Universidad Nacional Autónoma de México
Licenciatura en Ciencias de la Comunicación, Comunicación Organizacional
ABOUT ANAID JOCELYN GONZALEZ VILLARREAL
Strategic Communications and Marketing Leader with 15+ years of experience in brand positioning, corporate communications, event management and organizational culture initiatives. Proven track record in leading multi-channel marketing strategies, managing large-scale events, and collaborating with executive teams to drive innovation and business growth. Adept at building and leading cross-functional teams, managing multimillion-peso budgets, and creating measurable impact through data-driven decision-making.
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