Ana Cester

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANA CESTER

I’m Chief Data & Transformation Officer at Africa Creative, leading the intersection of data, media, and creativity within a full-service agency. I head a new strategic hub focused on shaping a long-term data vision, aligning media investments with business objectives, generating insights to power creative strategy, and overseeing digital media operations. This unit was created to deepen the integration between intelligence, media, technology, and creativity—strengthening a multidisciplinary approach to strategic decision-making for Brazilian brands with global ambition.Previously, I was Managing Director at Kinesso, Mediabrands’ performance-driven tech agency, where I built high-performing teams and delivered results through actionable data strategies.I also led the Marketing Science team at Meta for Latin America, supporting agencies and advertisers in measuring the business impact of their marketing efforts across all channels, including the Meta family of apps. I managed integrated operations across Brazil, Mexico, Colombia, Argentina, and Miami.With over 15 years of experience at agencies like AlmapBBDO, Dentsu Isobar, and OMG Digitas, I have a strong background in building and leading teams, optimizing processes, and driving new business development. I’m passionate about transformation, operational excellence, and fostering inclusive, collaborative, and inspiring environments.Interests: Marketing, Innovation, Marketing Science, Strategy, Media, Data, Analytics, Messaging, Planning, Social Media, Performance, Operations, Governance, Global Accounts, Leadership, Change Management, Insights, Research, Team Growth on companies committed to Diversity, Equity and Inclusion.