Amy Rock
Senior Director of Field, Event & Partner Marketing @Veza
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WORK HISTORY
Senior Director of Field, Event & Partner Marketing @Veza
Lead global field, partner, and event marketing strategy to drive pipeline creation and acceleration, revenue impact, and sales alignment across regions.
EDUCATION
The University of Texas at Austin
Bachelor of Science, Advertising
SKILLS
ABOUT AMY ROCK
I’m a senior marketing leader with 20+ years of experience building and scaling global field, partner, alliance, and demand marketing organizations for high-growth technology companies across SaaS, cloud, and cybersecurity.My focus is simple: align marketing to sales, accelerate pipeline, and drive measurable revenue impact.I’ve led global and regional teams responsible for field marketing, partner and alliance marketing, digital demand, and events—designing go-to-market strategies that support net-new logo acquisition, expansion, and long-term growth. I’m deeply experienced in building revenue-driven programs, operationalizing MDF governance, and creating scalable frameworks that work across regions, partners, and routes to market.Throughout my career, I’ve partnered closely with sales, product, and executive leadership to turn strategy into execution—using data, performance metrics, and ROI analysis to continuously optimize results. I’m known for strong executive communication, disciplined execution, and building high-performing teams that consistently deliver pipeline and revenue outcomes.Core areas of expertise include:Field & Regional Marketing • Partner & Alliance Marketing • Demand Generation & Pipeline Acceleration • Account-Based Marketing • Global GTM Strategy • Sales & Marketing Alignment • Digital Campaigns • MDF Management & Governance • SaaS, Cloud & Cybersecurity
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