Amy Warren
Vice President Marketing @Fama Technologies Inc.
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WORK HISTORY
Vice President Marketing @Fama Technologies Inc.
Los Angeles, CA, US
Hired to build Fama’s marketing strategy from the ground up. Repositioned the company from a Series B startup into the global category leader in online candidate screening, contributing to well over 300% revenue growth and positioning the business for its next stage of strategic growth and investment-Developed and executed Fama’s go-to-market strategy, aligning product marketing, demand generation, brand, and sales enablement into a unified engine for growth- Transformed the company’s brand positioning and messaging using third-party research to align with buyer pain points and industry trends- Led a full brand refresh—voice, visuals, and market narrative—positioning Fama as a future-forward screening platform- Increased inbound lead generation by 400% from Q1 to Q2 2024, while reducing cost per lead by 30% and cost per acquisition by 25%- Built a seven-figure pipeline quarter over quarter, with 75% of leads sourced through direct and organic channels-Launched a new product and two major feature releases, leading GTM strategy-Built a hybrid team of in-house staff and high-performance consultants, including specialists in CRM, SEO, and creative- Piloted Fama’s SDR function—testing both traditional hiring and AI-powered outreach solutions- Partnered with executive leadership and stakeholders to support long-term growth strategy, and market positioning
EDUCATION
University of Pennsylvania
M.P.A., Masters of Public Administration
Fairfield University
B.A., Political Science and English
SKILLS
ABOUT AMY WARREN
I’m a growth focused marketing leader with a track record of building brand-driven, revenue generating strategies at scale. Across startups and global brands, I’ve led go-to-market strategy, repositioned products, launched revenue streams, and built marketing teams from the ground up. I specialize in aligning marketing with business goals especially in complex, AI-driven environments.Right now, I lead marketing at Fama Technologies, where we’re redefining how companies think about candidate and employee risk. I built and scaled the company’s B2B marketing strategy, driving awareness, pipeline, and channel growth across enterprise, partner, and direct segments.Before Fama, I rebuilt Priceline’s Hotel B2B marketing function that included developing positioning for hotel partners, leading a full refresh of sales enablement, launching new email and content strategies, and chairing a cross-functional content task force. I also led the go-to-market for Priceline Sponsored Listings, partnering with product and engineering to deliver $25M in new revenue through ad innovation and platform expansion.My expertise includes brand positioning, category creation, demand generation, content strategy, product marketing, and executive team leadership. I’m fluent in HubSpot, Salesforce, Tableau, Google Analytics, Webflow, WordPress, and just about any ad or email tool you can name.I thrive in high-growth, high-stakes environments and I’m most energized when building something new.
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