Get your Emails warmed up and ready to send
Build sender reputation and reach more inboxes with automated email warmup.
Warm up your emails
Starting at $49/month
Amy Kent
Manager Social Media Content, Universal Studios Hollywood @NBCUniversal
Signup · Get unlimited contacts
WORK HISTORY
Manager Social Media Content, Universal Studios Hollywood @NBCUniversal
Los Angeles, CA, US
Manage a team overseeing all B2C social media channels for Universal Studios Hollywood, including the @unistudios and @horrornights brands, while sharing ownership of social media channels for Universal Destinations & Experiences across both coasts. Highlights include launching and building up Hollywood content on the shared @universaldestinations TikTok account.• Plan and execute social media strategies for brand campaigns, segment initiatives, openings, events and always-on engagement to build relationships with guests and drive attendance.• Act as the liaison for West Coast social media, working cross-functionally to promote all corporate priorities and create a social strategy to achieve business goals, while advocating for the handles within the social ecosystem, ensuring social tone and voices align with the Universal Destinations & Experiences brand.• Create and implement industry-leading social publishing best practices, setting engagement benchmarks for all social channels, resulting in a year-to-date engagement rate increase of 42% year over year.• Collaborate with the internal analytics team to analyze performance and quantify the value of social content, presenting findings in executive meetings.
EDUCATION
Loyola Marymount University
Bachelor's degree
SKILLS
ABOUT AMY KENT
Over ten years of progressive growth developing and implementing creative marketing strategies to drive brand visibility for key productions within the entertainment industry. Skilled developing end-to-end content deployed across various channels, including social media, website, videos, podcasts, and digital media. Serves as a respected partner to internal stakeholders and external agencies to facilitate cross-functional buy-in supporting the launch of 360-degree campaigns. Regarded as a thought leader with the ability to effectively align marketing strategies with the overall brand, thereby maintaining visibility and optimizing return on investment.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.