Amaryllis Elena Vargas

About Amaryllis Elena Vargas

Marketing Strategist with 7+ years of experience leading brand, content, and integrated marketing campaigns that drive engagement, growth, and measurable business results. I’ve worked across early-stage startups, mission-driven organizations, and major brands like One Medical (Amazon) and Barry’s, shaping strategy, building community, and producing content that connects with audiences while supporting brand objectives.With a foundation in hospitality and operations, I bring a unique perspective to marketing — balancing storytelling with systems to create scalable campaigns. My experience spans brand building, influencer and partnership programs, content strategy, and product-focused initiatives within health, wellness, and lifestyle spaces.I’m passionate about helping brands define their voice, launch impactful campaigns, and drive meaningful results. I’m currently exploring opportunities to bridge brand and product marketing, own creative strategy, and scale teams through thoughtful, data-informed marketing.

Experience

1. Community Coordinator

   amika

   Aug 2025 — Present

Education

• Sonoma State University

  Bachelor of Arts (B.A.), Psychology

  2012 — 2016