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Amanda Cardinale
Managing Director - Auckland @Alphero
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WORK HISTORY
Managing Director - Auckland @Alphero
Auckland, NZ
Alphero is a digital experience agency that designs and builds bold digital for a better world.As Managing Director of Auckland, I look after a brilliant design and delivery team and a varied portfolio of ambitious clients across media, government, energy, health, retail, and more. My vision is to support the growth of the Alphero business by working with our existing and new partners to build life- and world-improving experiences that push the envelope of how digital can hoslitically transform. A particular interest of mine is supporting Aotearoa\'s agricultural sector to improve the lives and livelihoods of our farmers and growers while also protecting our whenua for future generations. As a mother of two young children, I\'m also passionate about the education sector and ensuring its accessibility for all tamariki, particularly in early education.If you or someone you know is looking to bravely transform your company\'s digital experience, please reach out and join me for a coffee at Alphero\'s fabulous new offices in Britomart.
EDUCATION
American University
Kogod School of Business, Master of Business Administration
Université Paris Cité
Study Abroad, European History and International Law
Hopkins School
Secondary School
Barnard College
Columbia University, BA, European History
ABOUT AMANDA CARDINALE
I think big, I love to get my hands dirty, and I thrive when tasked with bringing about growth and change. My international career across media, marketing, and digital has landed me in New Zealand, where I was responsible for growing and transforming Aamplify, a digital marketing agency for B2B tech companies. Now as Managing Director of Alphero Auckland, I\'m responsible for growing our business that delivers bold digital for a better world.My mantra is: make the complex simple. As such, I also play the role of strategist in helping executive leadership steer their companies into a new phase of growth by using deep customer insights to deliver outstanding digital experiences. As part of that journey, I founded and ran Workwhile, a branding and creative agency (Netherlands). Before that, I was CMO of a Dutch fintech startup, and had a long corporate career at Discovery Networks (US & UK). I started my career as a literary agency in book publishing (NYC), which honed my sense of sniffing out commercial opportunities (and grammatical errors).
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