Amanda van Auken

Experience

1. Vice President Marketing

   PetIQ

   Jan 2019 — Present

   Company and brand sales grew to an all-time high ($932MM), including double digit sales growth (+19.5%) and household penetration. Built and developed a team to support the business and expanded expertise into content, social, email, digital media, marketing operations, digital analytics, and digital creative and motion graphics. Built digital marketing team which produced content for over 200+ products and increased content health by 15.5 pts. A/B testing resulted in 50% ROAS and 77% increase in conversion. Strong communication and presentation skills, developing marketing campaigns, priorities and strategy across the company, through leadership, and up to the board of directors. Developed process and key guardrails for the team to work within to allow them to be successful in their roles. Built innovation roadmap in collaboration with the leadership team to focus company resources around key projects and initiatives, resulting in robust pipeline and launches totaling over $10MM. Building, maintaining and ensuring compliance to brand standards and positioning. Evolving strategy and plan for marketing funnel activities to grow and develop brands based on brand awareness and health metrics, including paid media oversight. Responsible for marketing A&P budget, and demonstrating performance of marketing tactics.