Alyson Heffernan
Global Account Director @Morning Consult
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WORK HISTORY
Global Account Director @Morning Consult
Salt Lake City, UT, US
Morning Consult is a global decision intelligence company transforming how modern leaders make smarter, faster decisions. By combining high-frequency data with advanced analytics, Morning Consult delivers real-time insights into what people think and how they act.In my role as Global Account Director, I focus on helping clients translate data into strategic decisions. In 2025, I closed the year at 180% of my sales target, driven by both new logo acquisition and strategic expansion across accounts.Key Responsibilities: Driving growth across Fortune 500 accounts (CPG, Healthcare, Finance, Technology and Media) by identifying new opportunities and deepening relationships. Leading end-to-end consultative sales engagements, from discovery to close to ongoing servicing. Collaborating with Research, SaaS, and Customer Success teams to deliver tailored solutions. Translating brand, marketing, and comms challenges into insight-driven strategies.
EDUCATION
Quinnipiac University
BS, Marketing Management
Quinnipiac University
MBA, Business Administration and Management
SKILLS
ABOUT ALYSON HEFFERNAN
Millions saw the apple fall, but Newton was the one who asked why.” — Bernard Baruch In a world flooded with data, curiosity is my compass. I help organizations move beyond data collection to clarity, turning consumer intelligence into decisions that drive brand growth, innovation, and commercial impact. In my current role, I partner closely with c-suite leaders, including CMOs and Communications executives, to inform strategy, shape narratives, and support confident decision making at the highest levels. Over the last two decades, I have helped organizations move beyond understanding consumers to meaningfully connecting with them, translating insight into action across brand, marketing, innovation, communications and growth strategy.Outside of work, nature is my reset button. Relocating to Utah gave me access to endless trails and open space, something that keeps me grounded, energized, and focused. Where I focus. Research & Insight Development • Translating complex data into strategies that move business forward • Leading consultative engagements that align insight to business objectives• Identifying growth opportunities and optimizing portfolios through a consumer first lens • Applying real time data to shape brand, marketing, and communications strategies • Informing pricing, packaging, innovation, and purpose driven initiatives Commercial Strategy & Leadership • Driving growth through solution based selling and strategic storytelling • Building trusted, collaborative client relationships • Leading and mentoring high performing teams with clarity and intent • Embracing AI to unlock efficiencies and elevate insight delivery Lately, I’m especially focused on how leadership choices show up in the market — shaping experiences and perception, creating or removing friction and ultimately influencing growth.Always open to thoughtful conversations on the future of consumer insights, leadership and AI’s role in shaping smarter decisions.**Opinions expressed are my own and not those of my employer.
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