Althaf S

About Althaf S

Specialist in audience centric, omni channel donor acquisition,leading UNICEF India’s digital first fundraising growth while shaping global best practices across APAC. Over the past 7 years at UNICEF, I have spearheaded fundraising innovations that transformed individual giving across India, driving over $25M in sustainable income and expanding our donor base by more than monthly pledgers. My strategy is rooted in audience focused design, building journeys that meet donors where they are and convert engagement into long term impact.As Regional Fundraising Specialist (Stretch Assignment), I led cross country initiatives across Asia Pacific, supporting 7 markets with advanced acquisition models, channel integration, and data driven decision making. This experience enhanced my ability to balance global strategy with local execution, ensuring relevance in diverse donor landscapes.I am passionate about applying digital innovation, audience intelligence, and performance marketing to unlock new revenue streams for social impact, while cultivating high performing teams and lasting partnerships with UN agencies, corporates, and social sectors.

Experience

1. Fundraising Officer- Individual Giving

   UNICEF

   Feb 2019 — Present · New Delhi, IN

   Driving Monthly Pledge Donor Growth | UNICEF India Empowering UNICEF India\'s mission, I provide practical and strategic support for driving exponential growth in monthly-pledge donor acquisition. My focus centers on individual fundraising initiatives and fostering channel partnerships throughout India.Led nationwide fundraising channels, driving exponential growth and managing a team of 700+ fundraisers.Secured $8M in investments through strategic management of partners, increasing donor acquisition and achieving a 67% retention rate.Expanded fundraising budget 5x, from $2M to $8M, resulting in a 4X increase in monthly donors and a significant rise in unrestricted income. Forged strategic partnerships with agencies and corporate organizations, contributing to a $24M annual revenue impact.Launched high impact DRTV and digital call centre campaigns, boosting long term net income and enhancing donor engagement and journeys.

Education

• Symbiosis Centre for Distance Learning

  Post Graduate Diploma in Business Administration

  2021 — 2023

• Indian Institute of Governance and Leadership (IIGL)

  Diploma in International Affairs and Diplomacy

  2023

• Anna University, Chennai

  Bachelor of Engineering - BE, Electronics and Communication Engineering

  2007 — 2011

Skills

• Organizational Development
• Non-Profits
• Event Management
• Capacity Building
• Ngos
• Ms Office Suite
• Marketing
• Non-Profit Marketing
• Team Management
• Business Development
• Nonprofits
• Campaigns
• Volunteer Management
• Training
• Mcpt
• Public Relations
• Fundraising
• Nonprofit Organizations
• International Development
• Recruiting
• Human Rights
• Direct Marketing
• Rural Development
• Program Development
• Management
• Ccna
• Proposal Writing
• Leadership
• Marketing Communications
• Strategic Planning
• Humanitarian Assistance
• Corporate Social Responsibility
• Community Development
• Microsoft Office