Allison H.

Digital Marketing Strategist Web Developer & Designer @CTI

Lead our digital/creative teams (remotely) in the US and India by developing team strategies, delegating tasks, establishing baselines and creating and presenting reports to our upper management team. I analyze data, provide an analysis of where we are, where we’ve been and where we’re going and develop processes and assignments on how to get where we want to be based on the data. I also build out landing/pillar pages on our websites based on data, A/B testing and consumer research. My responsibilities include- Website Development - 6 sites total (using Wordpress, custom HTML/CSS code, plugins)- SEO (SEMrush jedi) for all 6 sites - Google Analytics and Search Console reporting, analysis, strategist and installation/connections - Online web presence management for 26 locations on Google and Yelp - Google Ads - Build, maintain, structure, report, analyze and strategize our entire Google Ad platform. I also work in our websites as well to take the data collected (from analytics and ads) to build out our landing pages that best align with our ads. I manage a small team in India to help with this process- Market Research utilizing Survey Monkey to both embed code into our websites and build links to gather results- Design, develop, UX integration, market research, build and manage a complete Digital Asset Management (DAM) system- Graphic Design Management. Develop templates and processes for our own creative team and vendor-related graphics. Proofread graphics and designs from designers to ensure designs are on-brand and meeting all guidelines. Develop outlines and creative direction for infographics