Allison Giorgio
Chief Marketing Officer @Wellness Pet Company
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WORK HISTORY
Chief Marketing Officer @Wellness Pet Company
Lead the full end-to-end marketing function, ensuring our brand is not only culturally relevant but also delivering strong business impact. My role spans across brand strategy, business unit management, innovation, consumer insights, integrated marketing and activation, creative, consumer care, enterprise project management and global-to-local execution—all with a focus on driving long-term growth and strengthening our leadership in pet wellness.Brand & Business Leadership: Oversee brand strategy and business units, ensuring each has a clear positioning, compelling growth strategies, and strong financial performance. Partner closely with the CEO, CFO, and leadership team to align marketing investments with business objectives and payback. Innovation & Product Pipeline: Own the short- and long-term product pipeline, leading insights-driven innovation that fuels category growth and strengthens our competitive edge. Integrated Marketing & Engagement: Lead all facets of marketing, including brand communications, creative, media, performance marketing, digital, shopper marketing, activations, and consumer engagement. Drive a marketing ecosystem that connects with pet parents across every touchpoint and delivers a seamless brand experience.Consumer-Centric Strategy & Insights: Oversee consumer insights and consumer care, ensuring we deeply understand pet parents and create meaningful connections. Leverage data and cultural trends to keep our brands ahead of the curve.Global Thinking, Local Execution: Shape strategies that resonate globally while ensuring activation and execution are locally managed and driven. Build a flexible marketing model that adapts to regional needs while maintaining brand consistency.EPMO & Cross-Functional Leadership: Drive operational excellence through our Enterprise Project Management Office (EPMO), ensuring cross-functional collaboration and execution of strategic initiatives.
EDUCATION
Northeastern University
Bachelor of Business Administration - BBA, Dual Concentration in Marketing and International Business
Questrom School of Business, Boston University
Master of Business Administration - MBA
SKILLS
ABOUT ALLISON GIORGIO
I\'m a General Manager that loves to run Marketing. I’ve been in the brand and marketing world for 20+ years and can confidently say that no two days of my career have been the same. I’m results driven, collaborative, and I love digging into what makes consumers tick. I\'ve worked hard to develop a track record of innovative and sustainable brand and marketing strategies that result in tangible business impact, marketing concepts rooted in consumer insights and am a product storyteller at heart. I believe in building inside-out culture and creating successful and empowered teams. I\'ve been connected to leading change that turns into real results and have a desire to constantly learn. I consistently challenge myself, my peers and my team to identify ways to break through the clutter of the world we live in to make real meaningful connections between consumers, brands and products and I\'m a believer that a team is always stronger than the individual. Outside of work you’ll most likely find me traveling the world with my husband and three-step children, taking photographs or probably doing some kind of workout. I’ll never turn down the opportunity to get a good sweat in!Passion Points: consumer and brand marketing, product storytelling, go-to-market strategy, executive decision making, setting and achieving business results, fostering a collaborative team, leveraging the ever changing marketing mix, embracing and leading company culture, creating consensus and action plans, driving for results.
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