Denise Sencabaugh

Associate Marketing Manager, Consumer Experience @Wellness Pet Company

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2019 — Present

Associate Marketing Manager, Consumer Experience @Wellness Pet Company

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Tewksbury, MA, US

Assist in the activation of social marketing campaigns, coupon programs, product rating & review campaigns, development of campaign creative and in-store displays. Manage marketing department budget and forecast.

EDUCATION

N/A

Middlesex Community College

Certificate in Social Media Marketing

N/A

Middlesex Community College

Certificate in Digital Marketing

SKILLS

Product MarketingSocial Media MarketingFmcgIntegrated MarketingRetailDirect MarketingMarketing ManagementMarket AnalysisMicrosoft OfficeSalesEmail MarketingBrand DevelopmentShopper MarketingSocial MediaBrand EquityMangagementAdvertisingAc NielsenLeadershipMarketing ResearchMarketingMarket PlanningAccount ManagementDigital StrategyTrade MarketingConsumer ProductsProduct DevelopmentBudgetsNielsenPromotionsAnalyticsBrand ManagementCross-Functional Team LeadershipPackagingMarketing StrategyMarketing CommunicationsForecastingLead GenerationMarket ResearchBrand Architecture

ABOUT DENISE SENCABAUGH

Consumer-focused Marketing Professional with 10+ years of experience facilitating integrated marketing communications specializing in consumer promotions and executional project management.Strong track record of delivering profitable branding and integrated product marketing programs for consumer products. Increased revenues 124% by leading marketing initiatives, identifying opportunities, and executing campaigns. Saved over $1M by eliminating redundancies and negotiating vendor partnership agreements including print vendors. Skills: Marketing Strategy & CommunicationsIntegrated Promotional PlanningCreative Development Agency ManagementVendor Negotiations and ManagementShopper MarketingCross-functional Team LeadershipProject ManagementFulfillmentBudget Management Social Media MarketingGraphics DevelopmentPrint ProductionContinuous Business ImprovementExecutional Excellence d••••••••@gmail.com(50••••••34

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