Chanda Leary-Coutu
Vice President, Integrated Marketing @Wellness Pet Company
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WORK HISTORY
Vice President, Integrated Marketing @Wellness Pet Company
Burlington, MA, US
EDUCATION
Boston University
Master of Science - MS, Communications/ Journalism
Boston College
Bachelor of Arts - BA, Communications/ Marketing
SKILLS
ABOUT CHANDA LEARY-COUTU
Communications and Marketing leader with experience in consumer packaged goods, plus additional expertise in technology, education, and publishing. I specialize in building and leading global, integrated, and omni-channel marketing strategies that grow sales, increase market share, and strengthen brand equity.My background spans corporate communications, crisis management, social commerce, paid media, digital marketing, social media (including TikTok and TikTok Shop), eCommerce, and employer branding. I’ve led cross-functional teams and agency partners to deliver impactful campaigns across PR, influencer marketing, internal and external communications, and digital optimization.I bring a proven ability to craft compelling narratives, manage reputation through high-stakes challenges, and drive measurable results at the intersection of brand storytelling and business strategy.
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