Allen R.

Lead, Strategic Marketing Manager @Deloitte

Drive the alignment of business priorities requiring marketing support and set marketing strategies to drive revenue growth Leverage agile principles to bring marketing strategy to life by creating the campaign vision and customer journey. Define how marketing will support business priorities across a designated portfolio set, including market offerings, industry sectors, and alliances. Develop creative briefs to collaborate with Deloitte’s internal creative agency on concepts and approaches for stakeholder sell-in, execution, and delivery Optimize campaign performance through data analysis and provide recommendations for adjustments to maximize business impact. Thoroughly review assets for completeness, adherence to specifications, channel plans, and overall quality, promptly resolving any issues that may arise. Collaborate with sales and business leaders to develop client journeys that enhance brand awareness, deepen engagement, and drive leads and pipeline growth Nurture and cultivate relationships with partners and national associations to amplify brand presence and enhance business opportunities. Manage overall operations management, including - stakeholder engagement, reporting (impact reports, QBRs, campaign ROI, and success stories) Quarterback content strategy and development, crafting key messages, agendas, and speaker preparation to ensure impactful communication and engagement. Collaborate closely with the sales team to develop campaign strategies and implement effective lead follow-up approaches as required.